9/9/2023 0 Comments Whats a wordmark vs logo![]() This style strongly ties a brand’s visual identity to the company name. Once the company grows and becomes more established in the broader market, a mark can be added.Īlso known in the design industry as “word mark” the main focus here is typography. If you are a new business, you may want to have your company name seen. Considering that a logomark doesn’t include the name, this can be a disadvantage for a new, unrecognized company.Facebook, Android, Pepsi and Apple all use this style. Well-recognized and established leaders in a particular market use logomark.Logomarks tend to be more ‘abstract’ and sits as a symbol without being attached to a brand name.Depending on your budget and type of business, using a logomark can project a strong visual appearance for your company and can have a large impact on brand identity.Logomarks do not usually have the company name attached and can give designers the opportunity to create strong branding identity. ![]() ![]() LogomarkĪ logomark is used to enhance brand identity and is an image or symbol used to represent a company. Each style has its own unique advantage and the art of logo design itself is more intricate than most people realize. Whether you design your own or hire a professional agency, it is important to know some of the differences between three main types of logo branding designs – logomark, logotype and combination mark. ![]() A well-designed logo can strengthen your image and corporate brand providing you with an advantage over your businesses competition and increasing appeal to your customers. ![]()
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